The Equal Mission

EqualCraft.com is an artist-centric marketplace that provides a personalized shopping experience with investment opportunities contributing to the artists in the bottom of the social pyramid.

The Equal Impact

EqualCraft is a personalized marketplace for local artwork around the world, enabling maximum capital share/investor exposure for artists and rich shopping experience for customers.

A consumer: When you buy from EqualCraft.com, you are contributing to a better quality of life for artists. You are investing in promoting self-reliance and sustainability.

An Artist: Harness the power of e-commerce to create an efficient global reach of your artwork. Listing and selling on Equal Craft is a simple and guided process.

An organization: Promote products from your artists on the high-impact Equal Craft marketplace and immediately open the reach of your products to a wide American and European consumer market. If it is of interest, we will also surface your products for sale on Amazon.com.

The Equal Connection

EqualCraft.com creates a profitable platform for artists and a personalized shopping experience for customers.

By harnessing the powers of eCommerce, EqualCraft opens a global marketplace for artisans to showcase and sell their artwork through an efficient direct-to-consumer supply chain. The marketplace offers a powerful go-to-market opportunity for the numerous grassroot artist organizations operating in local pockets. We partner with such organizations to create portfolios and virtual studios focusing on artisans. We create a personalized shopping experience so every customer knows the history and the artist behind the creation for the product.

The Equal Platform

Amazon.com: EqualCraft implements a fair-trade based online marketplace through a ‘WebStore by Amazon’.  The checkout on the store is powered by Amazon, and consequently 80M Amazon.com customers can buy on the site with their Amazon credentials. Every sale on the site is guaranteed for 30 days by Amazon’s A-Z guarantee.  

Kala-Raksha (Ashoka) and SEWA: EqualCraft currently showcases Kala Raksha (Ashoka) and SEWA organizations representing artisans in Kutch, Gujarat. In addition, the store also sells over 13,000 products in 5 categories produced by hundreds of artisans across 30 countries.

The Equal  Contact

contact@equalcraft.com